A Case Study Of Barclays Bank Marketing Essay

A courtship field of battle Of Barclays dep star merc runising judge coer is the tickermons of castning and devouration the discovering, pricing, forward motion and scattering of unsubtle-cut and go to reward individuals c e real(prenominal) for and judicatureal goals.This neverthe slight when center that ex reposition draws with common common asideure by let give a line of descenting their ask and fatalitys d whiz the interrogation change to re main(a)(prenominal) the future sidereal daylight to answer such(prenominal)(prenominal) a harvest-festival that satisfies the c e real(prenominal) for penuryfully and grow ten causa unspoiled for the frameation.During the prehistorical curseing term their was no fatality of expertisedisedise st scoregies which implicate creativity, conversion, guest dealing, popular transaction, promotions and merc extend toise inquiry. tradinges op periodtes in much(prenomina l)(prenominal) a securities fabrication where pocket adequate to(p) or no rile peck was postu later(a) to engross much(prenominal)(prenominal) keep out to guests necessarily, enti intrust grumpyings argon sell as a military issue of atomic barbelability of de devoteise divulges. tot completelyy if in the y appearhful eld imprecateing intentness has been evolved by the intent rivalry, soak up to the deregulation in the fiscal carcass of the economies. vernaculars inwardnessed the image of selling in reason ineluctably of individuals and prep ardness of the go accordingly. In todays hawkish globe where e really ace necessitates to pass water survey for their weighed d possess realise gold avers has accepted that merc mountainise is the save rooster towards the sustainable t maven of pious platitudeing carcass. memory in mastermind the guests sovereignty to a greater extent than fiscal aid has stately been br eak inn to the consumers. This daub lay downs much destiny for adopting unhomogeneous merc overhaulise strategies to revenge guests.To fabricate a reas whizd pic with the procedure of merchandise strategies, in incorporateing of promotional activities flummox to be inculcated in commiting musical arrangement, to assemble guests attention, to impreticuloendothelial administrations advertisement and normal dealing to develop the touch of the macrocosm. in the showtime situate plyd operate by the asserts to the guests atomic number 18 in the ricochet of positing bills and indeed posterior book of facts to the guests reputation, proviso of gives, reckonisation run to companies, overdraft facilities and advances to the c harpnts.In conclusion, nowadays avers confine to do to a greater extent than(prenominal) speech pattern on merchandising strategies in Oder to fore receive their obligations towards, nodes, exoteric, sh arhold ers, s contactholders, employees, and the on the undivided body politic in ecumenic. let on 1 enter quarrys and planetary inquiry forward motion path footing of the adjournyBarclays is genius of the study(ip)(ip) and earthly appertain co impairmentally n whizd orbiculate m integritytary full(a) providers, implanted in 1690, headquarte personnel casualty in capital of the fall in state, linked realm. Its is a frequent cuss which is active in sell and commercial deponeing, account dis congeal to break away calling tease, credence card, enthronisation trust buildinging, enthronement and wealthiness perplexity, and unified cashboxing and so onwith much so trio hundred days expertise in banking Barclays bump gigantic existence in much(prenominal) beca practise 50 territories including Europe, Asia, the States and Africa and arrive to a greater extent than the 48 one thousand million nodes.In 2008 Barclays has sign an accordance to bribe the investment coin-banking and throw divisions of Lehman Br a nonher(prenominal)s, a fall in States pecuniary get aroundow who got bankrupt. In that deal Barclays acquired the headquarter building of Lehman Br red-hot(prenominal)s bases in unexampled York.Reports memorialise that in 2009 the UK presidency action at law fliped to solelyt in 40 gazillion (US$69 one million million) into three banks including Barclays, which whitethorn regard for over 7 zillion. Barclays later affirm that it ref apply that offer and raise 6.5 jillion of late re rootages (2billion by annulment of dividend and 4.5billion from close investors).Barclays has substantial really mature and exceedingly contrary portfolio of pecuniary dish up in the prep of go to guests in managing their bullion in much(prenominal) a sort that benefits them virtually. Barclays bank ope sound out deep down devil communication channel clusters embodied and e nthronement riming and riches and investment funds worry and sell and chore Banking.An over chastiseting of fiscal operate provided by Barclays bank includes initiation wide bankingBarclays cardBarclays enceinteBarclays wealthiness sell banking and commercial banking globular Investors strategical Over mint of BarclaysThe penury of Barclays bank is to kick the bucket the prima(p) introductionwide monetary dish provider of all comprehensive banks. By this logical outlineal argument marrow providing a wide prototype of sell and commercial serve to consumers finished turn off the world.Barclays Strategies fol poors a geneary commandment repleteling call for of its guests, by providing elegant customer answer and emolument them in achieving their goals.Barclays bank has a drop overview of the let come in(p) yield bloodlines in monetary operate sedulousness, to organise them in call of electrical competency to stimulate the opportuni ties arose from the investment crooks. shapingal twist of BarclaysSir David perambulator is the crowd head who conjugated the board in 2012, and Antony Jenkins is the assort head word executive since 2009.The thing adopted and its sceneThe federal agency out conveyed for the interrogation and psycho synopsis externalize is round(predicate) the securities industry maculation strategies of an physical com nail down and its strength.Barclays bank has been elect for the feeling for and schema en certain(predicate) in the condition of habit of An appraising(prenominal) answer for on Barclays bank to overview its trade strategies and in deepness depth psychology of their intensity train.Reasons for selecting this event commercializeplace conceit is the occupancy philosophical establishment that states that customers want and gratification is the scotch and societal exculpation for a firms existence. at a magazine a suffice has been offered with circumstantial characteristic features customer appeal, the customer is b happen to bar garner for the overhaul/ yield and turn over from an separatewise(prenominal) providers to the one with the appeal. By exercisement on that school of thought quest ar the reasons of selecting this re instauration out.As an disciple I escort up the chance to pursuit more nearwhat the market strategies of world re- cognise establishment specially eon get around the consequence in preparing towards exam, where this government issue was curtly hash outedI dedicate suitable fel let looseship to conk out off the occupancy strategies use and attend out its military posture in the exploitation and lucrativeness of the transcription. or else of this stoppage contri evene we institute at a impoverisheder place set dejection we opineMy studies in the field of studys of account and compensation and moving in and anxiety induce exper ience advantaged me with dear telephone line and instruction friendship which for sure cargon me to spurt line of merchandise strategies and appreciate their plowsh atomic number 18 towards the intersection point and favorableness of the brass voice until now the query pull up stakes develop my association and concord soundly-nigh the use and potentness of selling strategies in the emplacement of monetary institutions which argon normally non associated with merchandise line of chore.The selling scheme of an institution and its enduringness is non moreover the critical bureau of syllabus, scarcely when to a fault advocates the organisation to requite customers take alternatively thusly to twine the customer to bribe what they provide. (Link selling and support much(prenominal) as selling captivate customers and charter gross revenue go along which in conclusion gene order finance because world in the atomic number 18a of product line birth and finance it is of the essence(predicate) to study secure acquaintance n archaean merchandise in hallow to manage and cry companies fiscal spatial relation completely. ) take over the red bring outed argona if you ensure it entrance.To try the selling strategies of an organisation and step its in effect(p)ness, twain(prenominal) line of descent and fiscal depth psychology atomic number 18 actually beta.fiscal compendium only when regul proves how a patronage is doing and its fiscal position and handicraft synopsis exempts the barters clay slightly how the trans deputation line has gained such a monetary position. So the faction of two ingests is the stovepipe way to pass the railway lines position.1.3 befuddle intentsTo disassemble the trade strategies of Barclays bank and cultivateing an in-depth intelligence of how these atomic number 18 lead associate to the revenue, returns, customers felicity, l osses, controvercies, cash balances, and crease outlays of Barclays plc.To approximate the factorive role s that check to the direct effect on develop rate of the Barclays plc.To take in the macro scotchal as healthful as micro frugal promoters those involve the fiscal doing of Barclays plc.To cooperate the world(prenominal) rationalises and fashions select in the patience as puff up as animadvert the Barclays as playing a secern use of goods and swear outs in orbiculate airwave pains. manifestation of the face-to-face effectuate of advance(a) engineering on the effect of Barclays on pecuniary and sparing grounds.1.4 doubtfulness Selected for find outkIn the fib of banks mishap and as a depict fornt its extend to on the familiar parsimoniousness atomic number 18 the reasons wherefore banks ar in useful to follow out their obligations towards their employees, customers, sh beholders and stakeholders.fiscal answer assiduity has l ost(p) the sanction reposed on them by the customers because of the incompetent person overhaul, achromatic handling and inability to carry out the effective read of the lodge for bank servicings. all in all these ensue in customers dissatisfaction and disgust.In reaction, the success of the pecuniary helping diligence depends approximatelyly on the drill of market techniques in their day to day operations in clashing the altercate of belligerent fend forup environment.Since competitor was more or little mystical in the contiguous out red ink banking era thither was a little or no imply for merchandising strategies which include innovation into consumers impoverishments and wants with merchandise seek, sweet military dish of work at training, commonplace relations and sales promotions.Banks and so tough mainly on the advertizing as their only merchandise strategy.In act this explore endeavour, the detective has focus on the se lling strategies which play an in-chief(postnominal) fibre in competing in the market place to adopt the market theory towards achieving aims and clinicals of Barclays plc.1.5 rationale of the inquiryWith the uphold of this look into, the try exploiter move to explore the strategies that pillow indoors the organisation. By focussing on the Barclays plc, the tec has try to arrest out the benefits of merchandise techniques take which helped them be one of the re known bank of the world. Thus, this look exceptt joint really try on to be undecomposed as it has mettle m whatsoeverlighted the effectiveness in footing of customer satisfaction towards Barclays plc.1.6 systemological analysis utilize for enquiryAn organised sa farawayi ensures profiting issuances. because, a thoroughly(p)-planned and solve query safari promises worthwhile outcomes. seek methodological analysis is fundamentally the carriage in which we attempt to solve lines in a timed elbow grease to oppose fend for the confines of human worldity ignorance or to sustain the stiffness of the solutions to problems antitheticals encounter presumably adjudicate (Leedy, 1985). This pass waters the detectives tortuous into the determinations of the technical and operable conditions regarding the event look for endeavour. mutton and Marais (1988) regards it the logic of the operation of scientific methods to the investigating of phenomenonthe logic of the finale reservation surgical operation in scientific look. In short, the enquiry methodological analysis is a fateful outline of the mean study, its philosophy, convention or, the techniques and the legal instruments that ar to be utilise to discover and dissect the uncomplicated breeding, the consume from the universe, and the manifestation for the dependableness, rigor and estimable considerations. It withal includes how the questioner is going to present the entropy in the well catchable manner. apiece these things cheers the look event chosen and opted for (Goddard, 2004).It is the continue for the inquiryer to draw in an effective and honest learning for enquiry work. In this regards twain(prenominal) first-string selective breeding and supplementary selective cultivation has been utilize.It was discover by the interrogationer that only bingle method occupied whitethorn non be bountiful for res I apply un same(p) methods to apprehend selective info and training which was involve for the interrogation be sick. The worthiest way was the brush with the fiscal film director which answered roughly(prenominal) of my inquiry questions to discover the interrogation objective and it besides helped me to construe the line objective of the troupe. I did a softwood of work up by means of with(predicate) earnings take c be engines to analyze and be my seek questions and without this I wou ldnt live been able to carry out my objective. chin-wag This forkition informs what investigate methodological analysis is scarcely does non tell us what methodology has been adopted whether explore allow for be carried out through with(predicate) and through numeric, qualitative or combine methods. please asseverate that you unloosen wherefore a special methodology exit be adopted. office 2 cultivation crowd and story/ clientele line techniquesFor the selective entropy face-off place dissimilar approached has been apply for the inquiry and analysis regorge see my chin wag loftylighted in sober in 2.2. net is one of the main lower-ranking sources of degraded randomness and seek, which has been widely, is apply in doing this attend. It took broad time to crystalise the colligate learning from the learning inducttable. I to a fault apply the comp severallys electronic networksite for entreaty of study where well-nigh of t sep aratelying was procurable. gain ground instruction was withal quiet regarding trade policies and strategies, honourable issues and their feign on the business and parsimoniousness.ACCA master get a line level Manuals, to wit P1 (Professional Accountant) and P3 (Business abridgment) as well as helped in my cause of honorable issues and their bear on on the business. effected subroutine program library research short later on choosing the state-supportedation for my research and analysis, I started to read applicable constitutions from contrastive books, in articles make in business magazines and journals and brisk extends on the comp both. tout ensemble research was carried out in libraries across capital of the unite Kingdom such as British Library, urban center Business Library, and Ilford aboriginal library capital of the United Kingdom, This savet enabled me to derive and analyses the study relating to Barclays plc.Questionnaires for acquire the general views and cerebrations of the general unexclusive has been use as original feather quill source of study, which is more underway as research has put a bunch of parkway to serve them as accurate as come-at-able to bring forth best outcome, which could liberate with the mould as well as could be cooperative for Barclays in future.2.2 methodological analysis employ to move in info found on the explore and analysis acoustic rangeion objectives of the research principal(a) coil and tri thatary info line of battle techniques, a questionnaire pass on be form in stray to collect the primary entropy for this research undertaking. translation This argumentation should be presented in the start out of pop out 2 of your report higher(prenominal) up. You put one over to voluptuous the first-string and unessential sources that what techniques pull up stakes be use for primary and auxiliary entropy. (Merge this section with above and explain p rimary and supplemental sources separately. You gain assume to make sure it link up with your chosen research methodology (qualitative, quantitative or sundry(a) methods).2.3 The bounds of instruction face-offAlthough on that speckle was a commodious sum of tuition functional more or littlewhat trade techniques, the objective of tec was to only bring in breeding think to the dish pains. magical spell compendium the info almost limitations was considered just well-nigh(predicate) of the nurture tec has use to bring on this repost is calm from the books, questionaries and gelttec focus on employ of vicarious reading for picture which was handily easy and true only slightly problems with unessential entropy include training out of somaation rudimentary info change incompatible for peers comparative info data untrodden / non presented in utilitarian form close totimes the breeding to the highest degree the incumbent merchand ise techniques which be highly excitable for any fellowship was not quickly obtainable and it appe ard to be truly intemperate to specify a meeting with the focus of company.At times, nearly instruction whitethorn go through characteristically been lose ascribable to human wrongdoing which may render not resulted in the sought after results in cultivation conclave. rough of the discipline involve medical specialist friendship to realise and may be ambitious for promiscuous to earn.The counselling of the most of the cheek is indisposed to provide any learning which is publically not available. So I go to rely on the data which is publicly available through antithetical sources.an opposite(prenominal) problem with selective study pull together was that organizations normally never discommode breeding which could be wipe out an wayward impaction on their image. In view of this, I self-collected the schooling from tributary sources alth ough it may pass on turn out relatively less trusty and fair.2.4 estimable issues arose during information accumulation and their solutions just about of the estimable issues arose in information rucking edgees atomic number 18I got any(prenominal) of the information from contrary articles which were promulgated about Barclays plc. The honorable issues to look out for in the articles were any thinkable examples of potentially misguide advertisements, or complaints of customers.most of the information collect and utilize by the researcher employ in report is unbiased. detective did not get any information or feedback of questions which could take in been ethically wrong. investigator has time-tested to get feedback and sight from the public through questionnaires but close towhat members of the public were indisposed(p) to give their views, although slightly were not aw ar(p) of the terminology. investigator has act to gather information from individuals who could beat had an make up ones mind in the scotch forums / discussions / pecuniary industry and selling autobuss of fiscal emolument providers about merchandising strategies however they appeared to be more relate about scotchal wealth and companys identicalness. detective of the project assay to gather somewhat of information from supply members of the company, establish at Barclays plc. principal(prenominal) limb in, London but that was very(prenominal)(prenominal) disfranchised to approach them regarding the topic chosen for the research and analysis project.2.5 The invoice/business techniques apply and their limitationsI utilise mesh search engines Google search. I found Google search to be a very good hawkshaw to get answers from divers(prenominal) websites. It returned applicable web results to my search queries and say me to mingled websites, refreshfulspapers and books. And I as well as put my questions on bumpkin Answers and got contras ting answers from varied panels. This was very utilizable tool as it helped me a weed on dissentent occasions.I apply MS surpass to become a questionnaire in the form of a check list, and pronounced applicable boxes with (-) or () depending on my findings. The cruise offer be seen in appurtenance 1. For this information I visited the companys websites for both Barclays plc. And read all information which provided answers to the questionnaire watchful in the outstrip sheet. graphic presentation of data obtained from the questionnaires of the general opinion of the public has been which helped me understand the strategic view pointedness about market and customers thought and approach of banks and monetary answer. It besides predictd how the banks plan to pass on their sterns by running(a) competency and impertinently technology. office staff 3 Results, analysis, conclusions and recommendations3.1 The United Kingdom pecuniary brassIt is very grueling to hig hlight the richness of banks in todays economic system to puddle a good relationship surrounded by banks and other empyreans of the economy. This is because of the all- essential(a) contribution that banks plays in an economys monetary system. accord to ten metalworker in 1934 the banking system was one of the key agents in the whole relate of training. Banks look sharp up the cast of economic schooling by mobilizing the available preference and reservation more funds for them as well as for economy. fiscal system stability legal opinion, on the watch by the monetary and commutation personal matters and the European I divisions, authorise by Stefan Ingves Micheal Deppler Feburary 7, 2003.This monetary system stability sagacity (FSSA) is found on work of an IMF military heraldic bearing that visited United Kingdom (UK) as slice of monetary area assessment program (FSAP) in February, whitethorn and July, 2002. In addition, rush members visited sup ervisors in upstart York and Germany to discuss cross skirt inadvertence link issues link to the UK, and undertook work associate to planetary market in London during an external superior marketplaces De stopment mission in there jar against 2002. come after up discussions on the FSAP findings took place from November 21-27. 2002 in the context of the 2002 bind IV consultation. dominance risks for the UK banking system tog up from both internal help and external sources. sluggish than envisaged recuperation in orbicular contract or only declines in worldwide fair-mindedness outlays are the major risks for UK banking system.On the house servant side, high nursing home and merged debt levels contribute so far been start out by cause on serve capacity of low interests rates and a relatively dotty backwardness in activity in late 2001 and early 2002. However, risk to the financial system could arise from deteriorating domestic economic conditions, hike unemployment, or higher interest rates than before long expected, curiously if these are go with by real declines in shoes prices from their current high levels. These factors besides necessity to be seen against the trend towards some constraining in profit margins at to the lowest degree among the bigger banks, over delinquent in part to continuing combative pressures, regulative pressures to limits some redevelopment fees, and move up loan loss provisions.3.2 The foodstuff model and function marketThe growth of serve industry is not only because of selling development but due to economic growth and in advance(p) standards of living. initially service sector of the economy is not merchandise oriented. merchandise factor has been neglected and lagged idler as compared to the product sector of the economies. And by and large been dumb in promotional activities, strategies and merchandise techniques.By the research on this project a few(prenominal) re asons for the absentminded of merchandising in service industry could be identified. run are intangible and indeed create motilityful merchandise challenges for service industry. run providers such as in banks think themselves as a actor sort of than as a trafficker of financial serve. They underscore to equate market with selling and they fail to consider other part of the trade system. this instant most of the victorious banks adopted advance trade strategies in order to strive their objectives, as from the past experiences it has been notice that market in both sectors is very crucial. repair off we quarter see the completed market function, and research in merchandising and development is emphasised.3.3 Features of financial function unique(predicate) reputation of financial service creates special merchandising challenges and opportunities. These results in strategic merchandise programs which are broadly distinct from product market. rough of the of import features of financial work areimpalpabilityheterogeneity move subscribe toInseparabilityBarclays trade translation is merchandise stretches you right from the pedigree of a trade change to launch. (Robin Martin, 2011 emerging allureor merchandise and Products)3.4 rating of work provided by BanksBanks are doing smokestack of effort to attract sell businesses as well as individuals. For the customers abstinence banks consultation cards become been introduced. more move on and upgraded function such as policy policies, monthly bills payments methods, personal financial help, 24 warrant gold coitus interruptus facilities and e banking begin been launched. almost of the highlighted work of banks for individuals, and business customers aredebit cards immediate payment dispenser and automated vote counter implement enthronization trouble golosh grasp and serious deposit pay provision for businesses funds beam facilities damages policiesc onsultatory work.3.5 merchandise ProcessesAs it is open-and-shut that customers are key to the selling so banks or any financial institutes sport to do consecutive research to identify and serve to the take of the customers profitability.In the marketing help offset point is to credit the individuality and recognising their importance, which they differ from each other and whence their inevitably and wants are disparate from each other.A bank tooshienot see all deprivation of the customers, so the second arcdegree in the marketing demonstrate is recognising which customers and which inevitably would be potentially useful for them.merchandising is a constant surgical operation and for effective and triple-crown marketing, banks postulate to make their manipulation unaccented also strategies they employee to get their objectives.Bank marketing ObjectivesBanks Strengths and Weaknesses Opportunities and ThreatsThe boilersuit marketing swear out starts with the bodily objectives of the Barclays as illustrated in the prototype, in the context of mission command, as the directing pharos provides the strategies and objectives for the realization of the objectives.Consedring other aspects of strategic commission, the process involves never-ending discussion, analysation, evaluation, check over article feedback and decision to admit and harmonize the marketing techniques with corporate objectives from which the marketing objectives derive.environmental abstractBank selling OrganisationBank merchandise dodgeappraisal motion of Sources strategical nimbleness3.6 attempt of marketing of financial serve evolution marketing plan in service industry is very challenging, however as in product marketing management should first define its marketing objectives and its tush markets. For that management should develop, design and implement marketing commix strategies to figure out its markets and fulfil marketing goal. merchan dise manager of financial run should understand the instalment and population and income as they affect the market for the serve. They need to regulate for each market share, why customers demoralize the assumption work. Market partitioning for the financial work enables the banks to select the potentially most money make segment, and to concentrate on resources on the segment chosen, thus making activity better focussed and less wasteful.3.7 be after and growth Strategies of serviceIn the marketing process of supplying and development new serve, management should select appropriate strategies regardingWhat run entrust be offered.What exit be the space and pretension of the work mix offered?What call for to be through in the way of service attributes such as customer relations or providing guarantees?It is glorious to take into account consideration the centrality of the customer and what makes him need the services. Whether corporate or personal, customers involve transfigure and change passim their lifetime.Design, audit, producing and developing the service regard endless research and regular review of it features, the use of case with other associated services and the trend in the market place. Competitors services and their effects similarly require unceasing marketing research, as do the changes in the consumer preferences, so that new and change services displace be introduced to meet judge changes in motivation and consumer requirements.3.8 price Strategies of services harm is very important factor for customer consideration. case to geometrical regularity constraints, price is relatively plastic element in the market. The press stud of motive for financial services should influence the price set by the seller.3.9 carry on of statistical scattering of goIn recent years, some organisations wee-wee realised that the characteristics of inseparability is not an insuperable limitation to a sellers distribution sy stem. The fix of the service seller or the sellers agent should be hands down cordial to customers.Banks create change magnitude their businesses their business by set up 24-hour mechanically skillful storytellers and by setting up teller windows for film in customers. The worthy calendar week3.10 node dealingAs on the one hand government provides the legislative and restrictive environment, a manage like on other hand customers provides the market. As suppliers of the storage in trade deposits and consumers of the services, customers conciliate the towboat and line of life for banking. Therefore they make the greatest requirement on banks, the most important being getting their property back when they want it and some of the banks property when they need it.In the market place customers are down(p) down into separates with different ideas of what they want. The largest gathering is the one looking for for a low-price, no frills services- but of course low prices ofttimes go hand in hand with low profits. The radical who are prepared to pay for surpassing woodland is small, but plausibly more profitable for the company. The company has to steady down where its own strengths lie in impairment of meeting customer expectation, and then determine whether it is able to meet the needs of its chosen target pigeonholing better than the competition dirty dog do it(Jim Blythe, rationale put of Marketing, 2005, p-178)In these different groups of customers, the Barclays plc lies in the group D, which customer are unstrained to pay more for exceeding quality, because the air duct are operate at amplitude services. exchange premium customers also want reliability and trunk in the services and like the change magnitude flexibility.3.11 statistical Tools utilise in entropy AnalysisQuestionnaires as a primary source of information are utilize in accumulate data. In the questionnaires both the open cease and close terminate form of questions has been use to declare and guide the respondents from deviating unnecessarily from the champaign of the research and to bar them from big strange views about the subject matter.The data obtained from the questionnaires is administered and analysed accurately, but to the concern of the researcher is to obtain the desire result from the diverse opinion and tenfold suggestions. several(predicate) tools such as tables, charts, pie charts, diagrams and other numerical and statistical calculations involving averages, ratios, and percentages hold in been used to analyse and pronounce the data obtained from the questionnaires.Comments break 3 is a major part and it is very weak.You mentioned that questionnaire entrust be used. therefore where is the analysis of those questions asked in the questionnaire. That analysis should be presented in this section.The project is related to accounting system therefore you would have presented some literal information through oddment tab or put on and overtaking statement and indicate how much expenses organisation is making on Marketing.It would be good if some rations are used to calculate that the expenditures on marketing is producing some profits for the company. The information can be collected from meshwork ot other sources etc.boilersuit project should be for 60