Social Medias Impact On Youth Marketing Media Essay

Social Medias Impact On Youth Marketing Media Essay This Literature review discusses published information that are reveling to our topic and this information obtained from the others work which has already been done by researchers and published in articles, books, journal and websites. SOCIAL MEDIA Recent trend clearly shows a shift of business users and youth from traditional communication advertising such as television, radio, newspaper and magazines are no longer appealing to them. Social media refers to web based service that allows individuals for sharing, collaborating and taking insight to each other without any geographic barriers and with the help of new media tool of internet. Elliot (2012) DIGITAL MARKETING MARKETING: The growing importance of social media websites particularly YouTube, Face book and LinkedIn and their penetration in the country cannot be ignored by corporate managers who for the most part do not have a effective social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands Baloch (2012) In 2010, business professionals took social media seriously, Social media growth immensely increase by personal users and businesses adoptability. In this year Face book has 600 million users and they are heading towards one billion mark. 20 million people become fan of pages per day, 60 million status updates per day, The average time for users spend is more than 55 minutes. Over 2 billion videos are uploaded in YouTube and 46% of internet users are interact with social media on daily basic. Schrum (2011) As our chosen topic depends on exploratory research so these articles encourage us to determine how social media are effective to target youth of Karachi. Social media uniqueness is to target mass audience by individually and looking to meet new potential consumer. In social media Face book, YouTube and LinkedIn have major growth and it reaches mass audience and youth as well. SOCIAL MEDIA, YOUTH AND PAKISTAN: In the last 10 years Pakistan social media sector growth increase unexpectedly. With the population exceeding over 180 million there is 20 million users connected to internet which is 12% of its population which are much bigger then India 5% of internet users in total population. In Face book there is over 5 million Pakistani users which is 15% of Face book total users and more than half of them lies age between 18 to 24. In 2010 Flood strike in Pakistan than with the help of social media youth of Pakistan utilize social media platform by minute to minute updates in stricken area and motivate the whole population to contribute in relief efforts so there is a huge revelation and impact on social media in the youth of Pakistan. Inam (2011) Social medias impact on youth marketing: Now social media plays an important role in youth life style and companies targeting youth by social networking because it becomes culture in youth to use Face book, YouTube and LinkedIn on daily bases. Usage of Smartphone is also very common in youth to reach social networking because in universities and colleges there is a policy to limit social networking within class timing or working hours so youth now have a Smartphone to reach social websites easily by their pocket phones. In Face book and LinkedIn companies develop pages and put advertisement on it and it has options of like and comment which gives them insight of youth liking and disliking and they collaborating each others as a result of that companies create huge brand image even before its product launch. Blogging is also very effective social media tool to target youth in which companies create discussion section in order to get opinions about brands and services and platform become the source of research, marketing stra tegies and development. Misa (2011) RESEARCHERS THOUGHTS Social media websites like Facebook, Twitter, LinkedIn come with unbelievable techniques to communicate with family, colleges, friends and also market your product in that effective manner that the users of that sites can like your product. All the previous researches that have been done on social media as an effective medium to target the youth has come on that conclusions that social media can be a very handful tool for the companies to market their product. Murdough (2009) have positively agreed on the potential of social media but ike any other marketing tool it is difficult to gauge the kind of impact that it lays on the masses. Through many research surveys the results that came out that identifies that many young peoples age group (18-25) are the more users of networking sites (facebook, twitter, linkdin) then any other age group and due to that these social networking sites are experiencing dramatic world wide growth. Moreover, researchers have contented that the perceived benefit of use of social networking sites achieve network externalities in which positive feedback produces more and more users, thereby increasing its social platform (Powell 2009). Most of the researchers have agreed on Facebook as its statistics indicates that its members are swiftly increasing day by day because its provides a new method of communicating employing computers as a collaborative tool to accelerate group formation and escalate group scope and influence allowing users to present themselves, connect to a social network, and develop and maintain relationship with others. Facebook is being widely used all over the world as it stats tells as compare to the other social networking sites so many researches are giving positive comments about Facebook. As the social media marketing is increasing day by day as many researches have identified in their research so the companies are likely to be taking social media component for their product promotion and marketing very seriously because enhanced engagement in social media has features such as increased speed with which information can be gathered and transmitted, greater volume of information that is easily accessible, more flexibility in how and when information is accessed and much great opportunity to interact with others I a range of context using text, audio or video. However in my opinion social media have has altered the media marketing paradigm by defining the new set of relationships between young people and organizations in which marketing and organizations have become pervasive, creating new hybrid forms that blend communications, content and commerce. Common Theories: Well there are most of the things that are common in every previous research that has been done on social media marketing as an effective medium to target the youth. As social media being a very popular medium among the youth so it has an influence on the purchasing decision. In todays digital-focused marketing environment, the internet as a communication and transaction channel adds two more inputs and influencers of buying behavior to the model. The first one is online marketing mix, which basically represents the controllable online experiences provided by the corporate. The second one is the social media experiences which are by and large beyond the marketers control. In my opinion the social media has a very good impact on the purchasing decision of the users because due to various techniques that many companies are using to promote their product on social media can attract users and they like d that product and ultimately buy it. Various researches have established framework s for social issues that have been discussed by most of the researches in their respective research. Social issues like In (health, education, environment, politics, safetyà ¢Ã¢â€š ¬Ã‚ ¦..e.t.c). Many researchers have described in their social marketing campaigns however, the model of communication for social change describes this interactive process best where by a social change in a community improves the health and welfare of all its members, driven by dialogue and collective action. Current scenario: According to the researchers Pakistan is a developing nation where digital networked technologies and new media platforms are just emerging (Yusuf 2008). Although many concluded that that availability of digital technologies and social media platforms facilitates democratic practices and participatory behavior, whether this is equally true for developing countries like Pakistan, is debatable. Most of the researches agues that the ability to use digital technologies and new media meaningfully, impacts participatory behavior and civic action, which is often overcome through the combined use of different technologies and concludes that new media platforms are increasingly effective as tools for community organizing and information dissemination. According to the different stats Pakistan has quit significant numbers of the users of social media that have an active account on different social networking site so they can be targeted through that medium. Our study is based on the topic social media as an effective medium to target the youth of Karachi as Pakistan has quit significant of users on social networking sites and especially Karachi has been amoung the largest city in Pakistan and majority of users resides in Karachi according to the study more then half of the users lie between the age group of 18-24 can be targeted through social media and most of the companies are now working on that. In many previous researches most of the researchers used Exploratory research approach because this is an develop theory we just have to identified whether it is effective or not we just have to testify that so exploratory approach can be used and in my opinion it us the correct approach that is being used. Qualitative methodology being used commonly in previous researches. This is survey research so the Questionnaire being used as an instrument to collect the data because in this type of study you have to gather the thoughts of different users who use the social media network sites so in my opinion this is the best instrument for collecting the data because on the basis of the users opinions you can improve your promoting techniques to promote your product on social media. Conclusion: Analysis of the previous researches and related articles have indicates that social media is a very important tool for networking among youngsters. As they are using these websites and their numbers are increasing day by day. In Pakistan the users are also increasing day by day and these are the good signs for the company who are working in Pakistan. These websites are helping the users to build their professional contacts and provides the users with various networking applications that make them hooked on to these social media websites. There is also an increasing trend among youngsters to buy products online through these websites so thats makes marketers to realized the importance of social media website as an essential component of integrated marketing communications. So many companies are driving different research methods to target the youth effectively on social media. Promotion on social media can actually encourage constant interaction with the customers, gaining an insight on their like and preferences and problems associated with the products. So through analysis of all the previous evidence it assures that social media marketing is an effective tool to target the youth.

The Breedloves in Toni Morrisons The Bluest Eye Essay -- American Lit

In the third chapter of The Bluest Eye, entitled "Autumn", Toni Morrison focuses on Pecola's family, the Breedloves. Morrison goes in depth about the family dynamic of the Breedloves and how it affects Pecola and her self-image. The passage starts after one of many arguments between Cholly and Mrs. Breedlove, Pecola's parents, turns violent. Mrs. Breedlove wants Cholly to fetch some coal from the outside shed. Cholly spent the last night drinking and does not want to get out of bed. The passage begins with the children becoming aware of the argument. Mrs. Breedlove starts to hit him with cooking pans while Cholly mostly used his feet and teeth. After the fight is over Mrs. Breedlove just lets Cholly lie on the ground and she goes about her business like nothing happened. Pecola starts off this passage with a sick feeling as she relaxes and stops feigning sleep during her parents' argument. It seems that these arguments happen a lot, for while "she had tried to prevent [the sick feeling] by holding in her stomach, [the sick feeling] came quickly in spite of her precaution" (Morris...

Sports vs Video Games

To reduce the growing population of obese children in the world the parents need to encourage sports and outside play over video games. Kids in the world today know little about sports and the rules. But spend more time playing video games then outside being active. What happened to neighborhood hide and seek, or pick-up basketball games with other neighborhood kids. Today children are more interested in video games, computers and television, and parents are afraid of letting their children run around the streets because of kidnappings.When I was a kid I had video games but I spent most of my time outside playing. Being outside with the fresh air and the sunshine was the best thing for me. In this year today there are a lot of kids who don’t know how to play sports or are too obese to play sports. Take basketball for instants I personally think it’s one of the easiest sports besides football. The rules are simple in basketball, dribble the ball one hand at a time, and d on’t carry the ball. Also in basketball it’s up to you and your team to score as many points as you can.But in the game of basketball like any other sport you have to work as a team. One of the major benefits you get from playing sports is understanding how to work really good with other people. In my mind TEAM means Together Everyone Achieves More, which means if you try to do everything by yourself you won’t get very far. Video games don’t teach you how to work with others. Also most of the video games today prompt violence and use profanity. (Gump, 3) The majority of kids are no longer interested in physical activity.There are a certain percentage of kids today that are addicted to video games. I believe that at a youth age kids shouldn’t be addicted to anything. Video games in today’s society have a negative influence on kids because it separates them from reality. Besides working together basketball also benefits you in other ways like it will keep you healthy and moving like other kids. I played basketball for 7 years. I maintained a body weight of 145 lbs. With my body being and looking the way it did, it made me feel extremely good and confident.There is so much that comes with playing basketball the constant practicing and working out in the weight room. From all the extra running and lifting weights that you have to do keeps the body healthy and muscular. Aerobic exercise strengthens the heart and lungs. Not only does exercise help the internal organs but it also increases strength and stamina. Sports do not only help you physically but mentally as well. There is no match to the happiness that sports bring. Playing sports is energy put to good use.Sports are a form of exercise which generates happiness in your body, thus restoring your mental health. Video games don’t help lose weight it helps gain weight. Also video games can mess up a kid mentally instead of making you happy it makes you violent or s ad. Sports improve you physical and psychological health; physical because sports involve exercise and psychological because playing is something you enjoy, it’s something that relaxes your mind. The lack of encouragement from parents when it comes to sports needs to be cut down. As many parents there are in this world that have played sports.There should be twice as many kids playing these sports. I believe if parents get more involved in their child’s physical life there will be less obese children. What these kids need most is love and supporting parents teaching them the benefits of sports and a healthy life. So by parents being active with their children this would also cut down on the violence in the world today. Work Cited http://www. tribtoday. com/page/content. detail/id/565582/BOYS–VIDEO-GAMES-VS–STUDYING. html? nav=5059-By LAUREN GUMP – Warren G. Harding High School

Child Centered Approach Essays

Child Centered Approach Essays Child Centered Approach Essay Child Centered Approach Essay Child Centered Learning The student knows more than the teacher about what he has learnt even if he knows less about what was taught. (Peter Elbow) It is also referred as L] child centered pedagogy, CLC child centered education, C] child centered teaching 0 student centered teaching CLC or student centre learning. Child centered learning approach is a philosophy, not a methodology which is why there are so many different approaches and no two classrooms applying it will look the same. Child centered learning: The teacher challenges the children in a safe and respectful manner to develop (together and individually) their own lotions to problems given, thus encouraging cooperation, the development of life skills, their analyzing power, their capacity to organize themselves. From the definition: C]The children feel safe, encouraged, happy and empowered in school, and have more fun; their performances rise significantly and the drop out rates decline even more. L]Child centered learning approach is empathetically problem and process oriented Lot focuses on the needs of the students, rather than those of others involved in the educational process, such as teachers and administrators. Learning theories and theorists (This approach is influenced):

Free Essays on Role Models In Society

Typically we associate roll models as perfect members of society. A role model is the type of person that you would take home to meet the parents. A role model can be someone who fights corruption, helps society, or follows in the footsteps of religious figures. And most colleges hear of role models that tell them to achieve theirs goals they way they did by studying hard, making the right choices, and always putting school first. But my role model didn’t never went to school. In fact he didn’t make it past freshmen year in high school. But my roll model has done things that I can even being to imagine. From the time he was fifteen he has done everything from build race cars to work for NASA and even helped design and build the rides at Disneyland. He is my boss, Chief, which is a fitting name for one of the leaders in my life. I first met chief after 9 months of trying to get a job at a local stereo shop. I had only come into contact with his son, Jean, the manager. My goal was to just learn how to install stereos in exchange for doing odd jobs around the shop so eventually I was have the skill to have the job that most teenagers would die for. After 9 months of practically begging every Friday for work Jean let me have my chance. So I started my apprenticeship with chief was my mentor. It was and still to this day is one of the biggest challenges of my life. For chief it was him passing down his knowledge in a way to be sure that I do things right the first time. Many night we would be up until 1 or 2 am working until I understood the â€Å"lesson for the day† whether it be installing mobile video, doing layout design and production in the machine shop, or working on the dragster for one of his race teams. His teachings and discipline put me in a position that I wouldn’t even have i magined before I started working at the shop. After 1 year when I was 17 I was al of a sudden working on $70,000 hummers, $250,00... Free Essays on Role Models In Society Free Essays on Role Models In Society Typically we associate roll models as perfect members of society. A role model is the type of person that you would take home to meet the parents. A role model can be someone who fights corruption, helps society, or follows in the footsteps of religious figures. And most colleges hear of role models that tell them to achieve theirs goals they way they did by studying hard, making the right choices, and always putting school first. But my role model didn’t never went to school. In fact he didn’t make it past freshmen year in high school. But my roll model has done things that I can even being to imagine. From the time he was fifteen he has done everything from build race cars to work for NASA and even helped design and build the rides at Disneyland. He is my boss, Chief, which is a fitting name for one of the leaders in my life. I first met chief after 9 months of trying to get a job at a local stereo shop. I had only come into contact with his son, Jean, the manager. My goal was to just learn how to install stereos in exchange for doing odd jobs around the shop so eventually I was have the skill to have the job that most teenagers would die for. After 9 months of practically begging every Friday for work Jean let me have my chance. So I started my apprenticeship with chief was my mentor. It was and still to this day is one of the biggest challenges of my life. For chief it was him passing down his knowledge in a way to be sure that I do things right the first time. Many night we would be up until 1 or 2 am working until I understood the â€Å"lesson for the day† whether it be installing mobile video, doing layout design and production in the machine shop, or working on the dragster for one of his race teams. His teachings and discipline put me in a position that I wouldn’t even have i magined before I started working at the shop. After 1 year when I was 17 I was al of a sudden working on $70,000 hummers, $250,00...

Enterprise and Entrepreneurial Management Essay - 4

Enterprise and Entrepreneurial Management - Essay Example Yankee Clippers is a revolutionary innovation in men’s grooming, providing a variety of beauty services and products to the male clientele. The target market is the youthful male consumer, between ages 16 and 35, a market segment with the most revenue earnings potential for this business concept due to specific market characteristics, socio-economic demographics, and lifestyle relevancy associated with this brand concept. Outside of the traditional hairstyling service dimension, Yankee Clippers will offer consultation services, skin peeling and bleaching, and provide in-house merchandising talent as part of the sales model to generate more direct salesmanship and higher profitability through product sales commitments achieved with in-store patrons. Consultation services for men seeking beauty enhancement will generally occur via appointment in which 30-minute or 60-minute consultations will be contracted. The essential brand philosophy of Yankee Clippers (the organisational mi ssion) is that men will benefit from taking more proactive responsibility for grooming and beauty, offering consumers social competitive advantage through Yankee Clippers expert beauty systems operational model. Yankee Clippers will offer top-quality beauty and grooming products along a moderate pricing structure, procured from a variety of top-known beauty brands catering to the male consumer. The main branding goal of the organisation is establishment of service quality and product quality, which will ultimately provide justification for a premium service and sales model for the discriminating client in which beauty and grooming are significant lifestyle attributes and needs. Unlike other competition in this market, Yankee Clippers will differentiate through talent management modelling internally, exclusivity, and choice related to the premium positioning strategy. The beauty industry for men is growing explosively, providing excellent market opportunity so long as Yankee Clippers develops a strong emphasis on the marketing and promotional functions. In 1998, 42 billion USD were spent in salons (Hairstyles-7.com 2004). By 2004, nearly seven billion USD were spent on colouring treatments, hairsprays, shampoos, conditioners, and other relevant grooming products (Hairstyles-7.com 2004). This represents a significant market opportunity that continues to expand as more men become cognizant of the importance of grooming for social and professional growth. In 2010, as one example, L’Oreal experienced a 30 percent increase in sales revenue stemming from male grooming product sales (CBS Chicago 2011). The international and domestic sales markets for male grooming products continues to predict ongoing sales growth, in which Yankee Clippers believes it will be able to successfully capitalise to gain a prominent male-oriented, consumer-centric beauty business brand with superior competitive advantage in the local market. 2. Description of the business Brand recog nition and the pursuit of establishing brand loyalty and brand equity are the primary drivers of the Yankee Clippers marketing and sales model. In the UK, Yankee Clippers maintains minimal competition for male-centric beauty services, thus giving the business a competitive advantage immediately after launch. Marketing theory provides research-supported knowledge that brand loyalty is a product of companies that are

The Forced Marriage Legislation in the UK Research Paper - 1

The Forced Marriage Legislation in the UK - Research Paper Example â€Å"Marriage, whether civil or religious, is a contract, formally entered into. It confers on the parties the status of husband and wife, the essence of the contract being an agreement between a man and a woman to live together, and to love one another as husband and wife, to the exclusion of all others†. This is the universal and perhaps most comprehensive characterization of marriage. Among the most controversial aspects of this is the element of consent. This is encapsulated in the concept of a contract. In a contract consent that is not tainted by force or coercion is essential to its validity. Consequently, it is also a major of controversy for marriage. This is compounded by the fact that marriages as a social phenomenon are diverse and multi-faceted.The forces governing present society in the present have imposed significant challenges upon marriage. These adverse forces have given rise to a wide array of problems. The government today struggle tot to protect and uphold family and marriages by finding means to deal with the various problems that undermine them.This also challenges the state to uphold society’s many concepts of marriage while also containing negative elements attributed to it. Furthermore, it has to strike the balance between its power to regulate societ y, society’s right to culture and the welfare of its citizens. This is not a mundane task given the complexity involved and the magnitude of the harms involved society today.Among the malign realities faced by society today are â€Å"forced marriages.† This kind of marriage â€Å"is a marriage conducted without the valid consent of both parties, where duress is a factor. Duress can range from emotional pressure from family members to threatening behavior, abduction or imprisonment, and physical violence†.